Body Voices is an international social art project with and for survivors of sexual abuse. Although the core idea behind Body Voices relies on very personal experiences, the organisation is trying to speak to a very public and international audience to foster greater awareness and understanding surrounding the issue of sexual violence against women.
The project
Amy's approach to the visual identity was to be dynamic and holistic, capturing the multifaceted nature of Body Voices and being adaptable for use across various mediums. Amy prioritised creating a welcoming and judgment-free environment through the visual identity using warm, mindful colour psychology and tactile "brush" strokes created with my hands, scanned and digitised, ensuring there was that human element to the brand and that it complemented and elevated Eva's artwork without distracting. The idea was to create a positive space where individuals feel seen, heard, and supported as they embark on their healing journey, but also that others may feel encouraged to speak out and participate in this movement.
